The NBA enhances its interaction with fans with its new ‘app’

Chicago (USA), Sep 27 (EFE).- The NBA launched its new ‘app’ on Tuesday, which will offer fans exclusive experiences, with “unprecedented” behind-the-scenes access to teams and players and content special social media-style audiovisuals to enhance your interaction with international fans.

The new ‘app’, made by NBA Digital in collaboration with Turner Sports and Microsoft, can be downloaded free of charge and will offer fans a series of content that includes day-to-day videos of the teams, as well as the possibility of rewatching historic matches and the Finals since 2000.

The NBA will also allow the creation of user profiles through NBA ID and will offer exclusive experiences in collaboration with its sponsors, ticket promotions and a series of prizes.

The ‘app’ includes the NBA League Pass, the platform where fans can watch the season’s games, the price of which has been reduced.

The classic package sells for $14.99 per month, with the ability to watch the entire season for $99.99. The ‘premium’ package is sold for $19.99 per month or $129.99 for the entire season.

The collaboration with Microsoft also developed an ‘integrated digital platform’ that will offer recommended content to each user depending on their preferences.

A vertical video format was also implemented, in the style of social networks, to see the most outstanding plays of the matches in a more dynamic way.

Another important novelty will be the so-called ‘Gameday Experience’, which for the first time will allow fans to follow the press conferences before and after the matches live digitally.

“Launching our new app and digital platform is a key moment in our journey to continue building and enhancing our fan offerings. We are excited to deliver a revamped product that will enhance and personalize the way fans interact with the league.” on a daily basis,” said Chris Benyarko, an NBA manager.

(c) EFE Agency

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