Toyota, a leading brand in the automotive sector, becomes the new official sponsor of the ACB according to the agreement presented this Tuesday in Madrid by representatives of both entities.
In this way, the Japanese firm becomes a sponsor of all the competitions organized by the Association of Clubs (League
Endesa, Super Cup Endesa, Cup of the King and Mini glass Endesa) of which it will also be an official vehicle, with an online presence, on television and in pavilions. The agreement represents an important goal consolidation step by ACB, which had recently lost KIA as one of its sponsors.
“We have to thank Toyota Spain for the commitment it has made to the ACB”, said the president of the Association of Clubs, Antonio
Martin, in the act of presentation. “He has believed in us and in joining the new direction that the ACB is taking, and today we sealed a strategic union that will benefit us mutually. We are happy to be associated with a leading brand, which will undoubtedly help us continue to grow and continue the evolution of our competition ”.
Carsi, President and CEO of Toyota Spain has shown interest in being part of the basketball family and sharing values. “The sponsorship of the acb is part of our strategy to support athletes and athletes, linked to the Olympic and Paralympic sponsorship and to different federations and clubs, within our strategic pillar Mobility For All, mobility for all, an inclusive mobility that allows us to overcome all the barriers ”.