Iberdrola continues with its firm commitment to the sport practiced by women and, on this occasion, it materializes it with a historic sponsorship that will help promote and make women’s football visible in one of the countries with the most tradition: Brazil. Through the subsidiary Neoenergia, which is listed on the Sao Paulo Stock Exchange, the company has signed an agreement with the Brazilian Soccer Confederation (CBF) to become the first company in the country to exclusively sponsor its women’s soccer team. A collaboration that will extend over the next four years and that also includes support for the national club competition, which from the next edition will be called Brasileirão Femenino Neoenergia.
Likewise, Neoenergia will accompany the Brazilian, adult and grassroots women’s teams, in important competitions such as the final stretch of preparation for Tokyo 2021, the 2022 Copa América Femenina, the South American Youth Soccer Championship, the 2023 Women’s World Cup and the Olympic Games in Paris 2024.
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Sport, agent of social change
According to Iberdrola, support for sport practiced by women is carried out “from the conviction that it is an excellent way to promote a society with equal opportunities”. “We know about electrical networks and we want to draw up another network, invisible but equally solid, to unite all those who contribute to advance towards full equality in a context of as much impact as sport,” said Neoenergia CEO Mario Ruiz-Tagle . In addition, their support transcends the merely sports because “we believe in equality in all areas and we share with female athletes the same values of effort, improvement, professionalism and teamwork. These athletes are the mirror in which many men and women look at themselves. women are examples for so many others who see sport as a window of opportunity for social change. In addition to being an elementary right, equality is also one of the essential bases to build a more prosperous world for all, “he added.
Satisfaction with the agreement is extended to the “Brazilian Warriors”. “Together we are making women’s football and its base grow, which is very important. I see this momentum with good eyes. We have everything to continue taking off,” said international Tamires Dias, who plays for Corinthians. “It is important that companies like Neoenergia support women’s football. We defend equality and Neoenergia is in this fight with us. Thanks to them, other companies will follow behind,” said Erica, a teammate of the club and in the selection.
Support for 16 federations
The promotion of sports practiced by women has become a key lever for Iberdrola. In 2016, the company became the first company to make a firm commitment to equality and the empowerment of women through sport. In Spain, the company supports 16 federations: gymnastics, triathlon, rugby, canoeing, badminton, football, handball, volleyball, hockey, table tennis, athletics, karate, boxing, surfing, ice sports and fencing. It also names 22 leagues, all of them top-flight, and 35 other competitions.
In both Spain and Brazil, the company is the main partner-sponsor of the national women’s soccer team. In the first country it is also part of the U-19 and U-17 teams, the Copa de la Reina and the first division, Primera Iberdrola.